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| Galaxy S25 Edge Sales Fall Short, Forcing Samsung to Cut Production Early. |
Samsung’s latest attempt at redefining its flagship lineup with the ultra-thin Galaxy S25 Edge hasn’t gone as planned. Despite its sleek design, high-end processor, and large display, the device has underperformed in sales just weeks after its late-May release.
The S25 Edge was initially positioned as a fresh alternative to the Galaxy S25 Plus, aiming to attract users with a slimmer profile and premium specs. However, it quickly became clear that consumer interest was lower than expected.
A High-End Phone That Missed the Mark
According to a report by GSMArena citing insider sources, Samsung has significantly reduced production of the Galaxy S25 Edge far earlier than usual. Typically, new smartphones are given at least three months to find their place in the market. But the Edge struggled to gain traction almost immediately.
Even with all its flagship features, the Galaxy S25 Edge failed to justify its price point for most buyers.
Key Reasons Behind the Weak Sales
Industry analysts point to several factors that contributed to the lackluster performance:
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Premium pricing with minimal innovation
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Few notable upgrades from last year’s models, apart from the thinner body
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Strong competition from rivals like Apple’s iPhone and Google Pixel
Essentially, consumers didn’t see enough added value to warrant a switch — especially with similarly priced alternatives offering more compelling features or ecosystem advantages.
Is the Galaxy Edge Line Dead?
Not quite. While this round didn’t meet expectations, Samsung is reportedly reevaluating its strategy. The company is still deciding whether the Edge model should replace the Plus version in the Galaxy S26 lineup. So while this first iteration may have stumbled, there’s still a chance Samsung will give the Edge concept another go — possibly with some key improvements.
Foldables Take the Spotlight
While the Edge struggles, Samsung is doubling down on its foldable phone segment. To stay ahead of potential import tariffs in the US, the company plans to increase shipments of the Galaxy Z Fold7 from 400,000 to 600,000 units in that market. Globally, Samsung aims to ship 1.34 million foldables, with the majority being the Fold7.
This pivot signals Samsung’s growing confidence in foldables as a long-term product category, especially as competition intensifies and consumer interest rises.
The Galaxy S25 Edge shows that slim design alone isn't enough to win over buyers anymore. With rising expectations and fierce competition, brands need to offer clear, meaningful upgrades. For now, Samsung appears to be shifting its energy toward foldables — a market where it still holds a strong lead.
